Library Books
Pricing Strategies for Small Business - Andrew Gregson
Marketing Without Advertising - Michael Phillips
Successful Marketing Plan - Roman G. Hiebing, Jr. and Scott W. Cooper
Guerilla Marketing in 30 Days - Jay Conrad Levinson
Entrepreneur's Guide to Marketing - Everett, Robert F.
Repositioning: Marketing in an Era of Competition, Change and Crisis - Jack Trout
A Marketing Guru Writes
Check Out the Competition
- Anywho Yellow PagesSearch by category and zip code
- YelpWhat are people saying about your competition? Will your business model improve on what is being offered?
- YP Yellow pages
- White PagesSearch white pages for business names by type of business
Trends
- Market TrendsCovers the latest developments, best practices and trends in the marketplace daily - sign up for their free bi-weekly newsletter.
- SpringwiseCovers innovative business ideas world-wide, as they relate to new concepts and trends -Sign up for their weekly newsletter.
- Valuation ResourcesLinks to free and fee based information on industries by SIC code
How Much Is Being Sold?
A partial answer can found from in the California Taxable Sales Reports.
available for the State & type of Busines, County or City.
- Taxable Sales in California
Reports for 2000-2008. No longer published in hardcopy. - Monthly and Annual Retail Trade
Marketing Sites
- Marketing Terms Search an extensive collection for the meaning and use of Internet marketing terms.
- Painted Cows Contains extensive links to useful marketing and advertising sites. Updated frequently.
- Pricing Right Helpful hints on how to price your product.
- Wilson Web Devoted to Web marketing. Includes some worthwhile free sources and links to other useful sites.
- goWholesale This comprehensive site to wholesale information may be used in addition to the library database, ReferenceUSA.
- Know ThisArticles of interest t those in marketing and market research, advertising and selleing
Market/Industry Research Sites
- Bizminer Industry analysis and marketing plan research.
- BizStats Every statistic for small business covered by industry, market size, profitability, debt to equity ratios and much more.
- Long-Term Socio-Economic Forecasts by County Biennial socio-economic forecasts, with history and long-term projections, for all counties in California.
- Melissa Data Free online lookups: area codes in a radius, carrier routes radius, home sales by zip, nearest mailing house, zip, city & phone, zip demographic, zip codes in a county, zip distance, zips in a radius.
- North American Industry Classification System (NAICS) The NAICS code, developed in cooperation with Canada and Mexico, is the classification system used to statistically track our economy. NAICS replaces the Standard Industrial Classification (SIC) code.
- Standard Industrial Classification (SIC) Allows the user to search the 1987 version of the SIC manual by keyword to access descriptive information for a specified 2,3,4-digit SIC and to examine the manual structure. From the U.S. Department of Labor.
- Current Industrial Reports Monthly, quarterly, and annual measures of industrial activity helpful for market analysis, forecasting, and decision-making in the private sector.
- US Census Bureau Maps
- Economic Census Data The Economic Census is the official site by Census Bureau. It helps providing industry statistics of your local areas in order to facilitate organizations' making informed business decisions.
- Free Industry Reports This resource provides basic information about 900 industries in the United States. Users can request a free industry report of own choice with agreement to the website's Terms and Conditions.
- Consumer Price Indexes Provides access to the latest CPI figures, as well as historical data.
- Alacra Industry SpotlightsA source of free industry information
Organizations/Associations
- American Marketing Association
- Direct Marketing Association
- Marketing Research Association
- Manufacturers' Agents National Association Online directory for locating a representative for your product.
- National Mail Order Association
- Team California Regional Marketing Groups A network of economic development professionals actively involved in business attraction, retention, expansion and job creation efforts throughout the state.
- SBDC National Information Clearinghouse The Small Business Development Center provides sources of information for various industries.
- National Do Not Call Registry The Federal Trade Commission (FTC) amended the Telemarketing Sales Rule (TSR) to give consumers a choice about whether they want to receive most telemarketing calls.
E-commerce Statistics
- E-STATS from the U.S. Census
- Retail Trade Sales - Total & E-Comemrce by Kind of BusinessReport released May 28, 2009 (pdf.)
- Projected Online Retail SalesReport issued Jan 18, 2008 (pdf.)
Business & Company Resource Center
Available at the Library or remotely with a valid Contra Costa County Library card.
- Business and Company Resource Center Full-text articles from magazines, trade publications, and business newswires. It's searchable by company name, key word, "SIC" or "NAICS" code or name of publication.
Reference Books
- California Retail Survey
Analyzes retail markets in the State's counties and major cities. - Lifestyle Market Analyst
This annual publication profiles designated market areas (DMA's) in terms of their demographic characteristics and the lifestyle interests of their population.
FutureLab blog
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