Demographics & Statistics - Business - Guides at Contra Costa County Library

Reference Books

Community Sourcebook of Zip Code Demographics
Information on population composition, income, spending potential, household and disposable income, number of households, and median household price.
Projections and Priorities 2009: Building Momentum:San Francisco Bay Area Population, Household, and Job Forecasts
This is a new format and update to Projections 2007.
Projections 2007
Forecasts for the San Francisco Bay Area to the year 2030: population, households, jobs, labor force, income.
California Citites, Towns, and Counties
This resource provides key statistics compiled from other sources at the county and city level.
California Retail Survey
The 2010 Survey analyzes the retail performance of each of the state's 58 counties and 480 cities, including eleven years of sales data for 39 types of stores ... such as general merchandise stores, women's apparel, jewelry, auto dealers . . and more. Whether you need accurate data on growth rates, changes in market share, or business formation trends,

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Books

Industry Research Using the Economic Census

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Local Demographics

Bay Area Demographics
From Bay Area Marketing Partnership, a program of the Bay Area Economic Forum,
co-sponsored by the Bay Area Council and the Association of Bay Area Governments.
Bay Area Census Data
Featuring Census data from 1860-2000 and 2002-2008 American Community Survey data

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Federal Government Sites

American Fact Finder/US Census Bureau
Get a Fact Sheet for Your Community - city/town, county or zip with 2005-2007 data estimates.
Bureau of Labor Statistics
This recently redesigned site provides Databases, Tables & Calculators by Subject plus tutorials to help you search and create specific reports
Consumer Expenditure Surveys
Information on the buying habits of American consumers, including data on their expenditures, income, and consumer unit (families and single consumers) characteristics. The most recent data tables are for 2007, and were made available on November 26, 2008
Consumer Price Indexes
Provides access to the latest CPI figures, as well as historical data.
Economic Census Data
The Economic Census is the official site by Census Bureau. It helps providing industry statistics of your local areas in order to facilitate organizations' making informed business decisions.
Economic Indicators from the U.S. Census Bureau
This website posts monthly economic indicators that the U.S. Census tracks.
Small Business Development Center: Demographics
US Census Bureau
The gateway to the 2000 census for facts on people and businesses.

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Other Web Sites

Answers.com
A detailed explanation of demograpahics and how demographics can be used in your business.
Bankruptcy Statistics from the U.S. Courts


The Administrative Office of the U.S. Courts compiles statistics on bankruptcy filings for each quarter ending December, March, June and September. Quarterly and 12-month statistics are available approximately 2 months after the close of a quarter.
Census Scope
Provides simple-to-use charts, maps and graphs for demographic information from the University of Michigan’s Social Science Data Analysis network.
KidsData
Find data about California children by regions, demographic groups and topics
Statistical Resources on the Web
From the University of Michigan Documents Center - a very comprehensive current site

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National Data Books from the U.S. Census

Online Statistics for States & Local Areas
State and Metropolitan Area Data Book and County and City Data Book. The electronic version provides more current data as well as source links which allow the user to access additional data not included in Census Bureau publications.
States & Metropolitan Data Book ( 2010 (PDF)
County & City Data Book 2007 (PDF)

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Statistical Abstract of the U.S. Online

The Government Documents collection at the Pleasant Hill Library has the Statistical Abstract on microfilm from 1878 to 1940 and 1941 to the present in hardcopy.